We have decided to use on teenagers as our target audience for our campaign on regenerating the Baldock Museum to use as a youth club because we feel we are able to speak to them and understand them better. We also think that by choosing teens we are able to use more appropriate language and appeal to them better than if we trying to appeal to adults.
This is good consideration of target audience, but could be developed by considering what else Baldock offers for teens and is there a gap in provision for them?
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