Political Campaign
This purpose of this campaign was to encourage people across America to vote for Barack Obama. They used a number of different media platforms to reach as many people as possible and inform them of the plans Obama had. - Patriotic colours - red, white and blue - and use of stars and stripes shows that his campaign is honourable, for America and he is hard-working, like America believes its presidents should be.
- Direct mode of address is used however he is smiling down the camera to show he is a friendly person and to create the image that he is a trustworthy person who people can trust to be a good president.
- 'Yes we can' refers to Obama saying he can become president but the use of the word 'we' includes the public therefore creating the impression that he is one of them and they should work together - another example of how the poster is portraying him as a friendly and trustworthy man.
They also set up a website that set out the different policies Obama had and what he wanted for America. - http://www.barackobama.com/?source=site_20131001_splash
- This is a screen shot of the homepage of the website that was set up in order to aid the campaign of re-electing Obama for President.
- The same colours of red, white and blue are used throughout the campaign to keep the running theme of showing that Obama is patriotic and wishes for America to be the best it can be.
- The website is fairly neutral towards a specific target audience because the campaign group do not wish to exclude a certain demographic of people as they want as many votes as possible.
- However on other parts of the website there are links to social media sites which targets the younger voters.
- The tab that says 'donate' would be more targeted towards older voters who are settled and have jobs rather than younger voters who may have just left university and are still finding jobs so don't have much spare money.
- The website is set out very clearly with each policy having a sub-title and a little summary of the issue. This makes it easier to read and also breaks up the website so that the homepage doesn't have large amounts of text on.
- There are tabs at the top that allow people to see the latest news that has happened within the campaign which keeps people involved and shows how even now that Obama has been elected, they are still working on ensuring people across the country are informed of the progress.
- The heading 'Organzing For Action' is the group that is in charge of promoting Obama and organising the campaigns. They have their logo at the top of the homepage so that anyone who views the website immediately knows who is in charge of the campaign.
Another method used by this campaign group was using social media sites such as Twitter, Facebook and Tumblr to reach a younger audience.
Twitter account - https://twitter.com/BarackObama
Facebook account - https://www.facebook.com/barackobama
Tumblr account - http://barackobama.tumblr.com/
- Obama and his party use these social media sites to appeal to the younger generation who use the sites the most.
- These sites mean that people across the country, and the world, can know what Obama has tweeted/posted within seconds at the push of a button therefore these sites became very useful tools for the campaign.
- During the election campaign Obama and his party used their social media sites double the amount they were before the election. This would have been to reach as many people as possible during a relevant time so any information people saw on these sites would be in their minds when they went to vote.
- Social media also allowed the campaign to constantly remind people of upcoming events without having to produce more posters or a television advert.
Drink Driving Campaign
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The company 'THINK' are a campaign group who are campaigning to make the roads safer. They have a number of different campaigns running that focus on different issues that can make roads unsafe such as: drink driving; drug driving and speeding as well as others. I am looking at their campaign for drink driving for which they have used a number of different media platforms to show the public drink driving can be.
- http://www.youtube.com/watch?v=XwjE_DqFxz4
- This is a television advert created to shock people and make them realise how dangerous drink-driving can be.
- The advert is fairly simple, and there is only a small amount of text at the end however when you first see the advert you are not expecting the crash through the mirror which captures your attention and makes you pay attention to the advert.
- The target audience for this advert would be younger adults due to the age of the people in the advert and also young adults are most commonly the age group who go to the pub and drink quite heavily and then may decide to drive home.
- The use of the rhetorical question is there to make the viewer think about drink driving and the impact of the shocking advert means it will stick in the viewers mind and they will remember it.
- At the end there is the logo of the company 'THINK' along with the slogan 'Don't drink and drive' Whilst the slogan is very simple it is also very effective because its direct and straight to the point.
- There is also the hash tag - #publooshocker which is appealing to users of twitter as the company is encouraging these people to share the video and use the hash tag. By encouraging this they are trying to ensure as many as possible see the video and are therefore seeing the campaign set up.
Another method they have used is posters that would be found on billboards or in magazines. An example of one of their posters is:
- This poster is designed to scare people into not drinking and driving by telling them what they could lose if they were stopped by police or were to have a crash.
- The style of this poster is done so that each consequence is on a different alcohol bottle using that brand's design and font - by doing this the company have linked the message they are trying to get across with the issue at hand of people drinking to much and then driving.
- They have the 'THINK' logo in the bottom right hand corner along with the slogan that is found across all their drink-driving campaigns to keep it memorable and to always remind people who is behind the campaigning.
- In the bottom left hand corner there is the link to a website which a person could follow to find out more about the issue.
The law
There are strict alcohol limits for UK drivers:
35 microgrammes of alcohol per 100 millilitres of breath
80 milligrammes of alcohol in 100 millilitres of blood
107 milligrammes of alcohol per 100 millilitres of urine
Health Safety Campaign
The NHS have come up with a campaign to raise awareness for people who suffer from a stroke so that the public know the signs and how to act in these cases.
They have used these posters to raise awareness:
- This poster uses an acronym to get its point across
- There is a clear message and instructions on what to do if you notice someone displaying signs of a stroke which are also shown in the poster
- The word 'fast' has been highlighted in yellow and is much bigger than the other text to emphasise how important noticing these signs and reacting quickly is
- '999' is also highlighted in yellow to stand out from the black background and other white writing. Everyone knows that if you have to call 999 then there is a serious problem so the numbers would stick out and automatically tell the reader that it is extremely important they understand how serious this problem is.
- The website uses the same colours as the poster to keep the house style and ensure that whenever people see the acronym or a poster they are reminded of the whole campaign.
- Across the top of the page there is the same images and short information that is given on the poster to again keep continuity and re-iterate the message of what to do in these situations.
Excellent analysis of posters and the techniques they use. To further improve this, you could comment on how it appeals to its specific target audience.
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