Introduction to Campaign and Community

Introduction to Campaign and Community

 

 

What is a campaign?

"Work in an organized and active way toward a particular goal, typically a political or social one”  A Campaign is a series of adverts across a range of different media platforms with the purpose of promoting a product; publishing an event; raise awareness of an issue; educate people or to provide a public service. Our campaign is going to be to raise awareness for an area of Baldock that we feel needs regenerating.   Methods of Promotion: Television adverts Leaflets Posters Billboards Magazine adverts Online adverts Social Media e.g. a twitter account   Types of Campaigns: Threat Shock Catchy music/slogans Enigma Famous/Relevant people Guilt Well-known Campaigns: NHS Campaign to persuade parents to stop smoking. This campaign is designed to make the parents feel guilty and make them re-consider how their smoking is affecting other people in their lives such as their children. The advert uses direct mode of address is to make it seem as though she is looking directly to the parent. She also has a ‘sad’ look on her face which is also again to make the parent realise that their smoking is harming others. Using a child is more effective than an adult because parents consider their children to be the most important things in their lives so the advert is hoping that the parents will realise how that their smoking is scaring their children.      Transport for London campaign about being safe when crossing roads. This advert is designed to show young adults how dangerous looking at your phone as you cross the road is. The target audience is young adults which is clear from the age of the boy. The advert also targets young people as they are commonly seen as the generation who walk around on their phones all the time. The advert is quite shocking as the boy has clearly been run over and the words tell you that he walked out and was hit by a truck. This is intended to scare the public into not using their phones when crossing roads, by showing them what could easily happen if they are not paying attention.   Advertising Techniques: Repetition Rule of 3 Alliteration Hyperbole Rhetorical Questions Community: Community is referring to the town and everyone who lives there as a whole. We all use the facilities within the town therefore everything within the town should benefit as many people as possible – therefore benefitting the community.     Local Community Spaces: The community centre in Baldock is open six days a week and is open to anyone. Inside there is a coffee bar and lounge area where you are free to sit and meet people or have a browse through the selection of books and newspapers. They also hold different classes there – dance classes for all ages, languages lessons and another room that can be hired. This is an important community area because it can serve as a meeting point for people due to it being in the centre of the high street and it is also a nice place to relax for people who may be out by themselves.   The library is another important community space. The library is open 5 days a week to the public. There are different sessions for younger children and every summer they hold the summer reading challenge to encourage children to read. This is another important community space because it is a space for families to go together or elderly people can sit in the chairs and read a book or the newspaper, without having to go out of their way due to the library also being in the middle of the high street. The park is a massive community area that is important. It is a place for children to play outside with their friends and parents are also able to spend time with their children.   It is important to have space for members of the community because it gives them places to go and interact with others. These places can serve as meeting points or areas to ‘hang out’ and they are free which is especially good for younger people who don’t have much spare money to spend but would like to go out in the town. Local Campaigns: There was a recent campaign to improve the avenue park paddling pool. The paddling pool was very run down and often contained glass. This was a successful campaign as last year the paddling pool was redeveloped into a splash park.       <!--[if !supportLists]-->