Initial Ideas Sheet

Initial Thoughts	Answer	Explanation
Who I might work with?	Megan Byfors, Megan Webster and Georgina Paulus Nield	They're the same age and in the same class and have their own good traits that each would benfit the group.
Chosen area to campaign for.	Baldock Museum.	It is unused and becoming quite derelict. We feel it could be much more useful with another thing.
Local campaign – how does this place affect the area.	It affects it because no one in the community goes in the musuem and hardly anyone knows when or if it's open or that it's even there.	We think we can make it somewhere that people know about and people will want to be involved in.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc	FACEBOOK PAGE Youth Club in Baldock Musuem once it has been regenerated. Name; Regenerating Baldock Museum. Slogan; Make every regeneration count. Audience; Age range of 13-16year olds. Forms; Something people can join or like, and it's open for comments and pictures etc. can be added.	This is a good form for our specific target audience because the use of social media would get teenagers inolved very quickly and they could see it with just the click of a button. It is stereotypical that teenagers are on these sites a lot and a facebook page is easy to set up and post on.
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc	SHORT FILM Name; This is renegerating Baldock. Slogan; Make every regeneration count. Audience; This is again for 13-16year olds, but others younger or older could take a look. Parents of kids can see why it is good for their kids to begin to attend the youth club. Form; It would be a documentary, maybe with a few actors, to walk around and point out parts of our regeneration in Baldock.	A short film is good for our campaign because it hs more detail and views than any other form. It can also be posted on social media sites such as Youtube and on the Facebook page as well.
How these 2 forms are integrated (vital for higher marks)	These are integrated because they can both be posted in the same way and for the right target audience. The video can be posted on the Facebook page and also on otyher social media sites, and have the same amount of interest each.	Intergrating these two forms of media is good because it can really give a good range of detail within the campaign. Although leaflets and newspaper ads are also important, these are the most accessible to our target audience, so together they are well integrated.
Intended target audience	13-16 year olds.	This is the range of teenagers, but not too young and not passed the age that is too 'adult' for what the youth club is about.
Why this campaign suits them.	They can easily hang around with friends in a safe and happy environment.	In Baldock there isn't many places to go, so there would be security for parents and for the kids themselves. Although not many teens are intimidated in Baldock, some of the older generation are, so giving them somewhere to go would be good for the community.
Any other ideas or comments to make	We can get the community involved in helping to renegerate the museum, which could bring the community closert together and be friendlier towards each generation.