Friday, 20 December 2013
Friday, 22 November 2013
Final Name and Slogan
YOUTH 4 BALDOCK;
Why this name?
Our group chose this name because it had both the name of the town we were regenerating in it, as well as the specific target audience in it. The 4 would make it shorter and also make it more playful. It stands out, it also gives the sense of enforcing the campaign, that it is only for the youth, it is to help and provide for them in a positive way. It also shows the aim of our campaign, without having to use the word 'regeneration'. This name is also clear and straight forward, meaning there would be little confusion about it and a simple name can either not be remembered, or it is so simple, it's easily rembered, for this name, we hope that it would be the latter.
'MAKE EVERY REGENERATION COUNT';
Why this slogan?
We chose this slogan because it was catchy and it sends a simple but good message. It's clear and states the purpose of the campaign. It's making our campaign already sound successful, letting people know that this regeneration will really mean something to the community and that it'll make it a better place. We thought that it sounded quite bold and could be remembered easily, because it's simple and would stand out.
Why this
logo?
We decided on this logo, because the colours and the images
relate to our target audience. The popocorn represents any movies, or cinematic
type activities, and the headphones show other activties, like listening to
music or gaming, which teenagers enjoy. The green is a neutral colour, it is not
stereotypical of any gender, which shows that our youth club is aimed at both
genders. The paint shows creativity and looks youthful, the circle shape shows
that there is contuity in being together and being a community.
Logo Ideas and Evaluation
Logo Ideas and Evaluation
1. This logo has a very youthful design, the popcorn represents activities such as cinema type screening, and the headphones could represent gaming and music. These kind of things are enjoyed by teenagers, so it makes it attractive and appealing to them. The 'paint' style could give the appeal of creativity and freedom. The colours are mixed, the green is a colour that can suit both female and males. These colours would also be used in our any art work for our slogan and name, and the themes would be used on all forms of our media.
2. This logo is very simplistic, and has little colour. This could be a good thing because we can then put in any other colours we want in the other forms of media, including the website, poster and leaflets. The hand sign is something that would convey a helping hand, meaning support and friendship, the star symbol is something that an be very youthful, especially as this one has a sign of graffiti also. The peace sign is to show a calm and safe atmostphere. Although it has meaning, this design may not be remembered and wouldn't be noticed easily.
Wednesday, 13 November 2013
Feedback Letter
From the feedback we have received, we will be more detailed in our next presentation about where our documentary will be shown, as we were not as clear about this in our first presentation. We have decided that we are going to create a TV advert/documentary that will be 2-3 minutes long. We are to regenerate the museum by doing up the outside by painting it and making it look generally nicer, we will also paint inside and use the separate rooms as different activities for the youth club; for example;e one room could have comfy chairs for sitting with friends and the other room could have a table tennis table or snooker table. We want the public to get involve by volunteering to help out with the regeneration, with painting and raising awareness.
Friday, 8 November 2013
Our 2 Linked Products
What will your 2 linked products be?
We are going to create a webiste with 6 pages and a 2 minute TV campaign advert; these will be linked through us putting the same slogan, logo and campaign name. By ensuring our slogan, logo and name are on all of our diffrent campagin adverts the puvblic will make the connection between our adverts and our campaign. It will also mean that our campgaign is instantly recongnisable.
We are going to create a webiste with 6 pages and a 2 minute TV campaign advert; these will be linked through us putting the same slogan, logo and campaign name. By ensuring our slogan, logo and name are on all of our diffrent campagin adverts the puvblic will make the connection between our adverts and our campaign. It will also mean that our campgaign is instantly recongnisable.
Tuesday, 5 November 2013
Slogan Brainstorm and Evaluation
We came up with five
different possible slogans and we asked other people for their opinions and to
vote for which one they liked the most. The most popular slogan was "Make every
Regeneration Count."
Friday, 25 October 2013
Initial Ideas Sheet
Initial
Thoughts
|
Answer
|
Explanation
|
Who I might work
with?
|
|
|
Chosen area to campaign
for.
|
|
|
Local campaign – how does this place affect the
area.
|
|
|
Media Form 1: Briefly outline your campaign ideas –
name, slogan, audience, form etc
|
|
|
Media Form 2: Briefly outline your campaign ideas –
name, slogan, audience, form etc
|
Name; This is renegerating Baldock. Slogan; Make every regeneration count. Audience; This is again for 13-16year olds, but others younger or older could take a look. Parents of kids can see why it is good for their kids to begin to attend the youth club. Form; It would be a documentary, maybe with a few actors, to walk around and point out parts of our regeneration in Baldock. |
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How these 2 forms are integrated (vital for higher
marks)
|
|
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Intended target
audience
|
|
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Why this campaign suits
them.
|
|
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Any other ideas or comments to
make
|
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Final Ideas
Final Campaign Idea:
Our final campaign idea is to turn the current Baldock Museum into a Youth Club. After conducting two surveys we found that both the average public of Baldock and the teenagers who live here thought that Baldock would benefit from a Youth Club, due there only being one that currently runs in Baldock however this one is a Christian Youth Club and we felt that it excluded many people who may wish to attend a Youth Club but felt they couldn't due to not being Christian. Another reason we chose the museum as our venue for the Youth Club is because the museum is very underused and we thought that we can change this by re-developing the space and turning it into a Youth Club.Final Campaign Target Audience:
Our final campaign target audience is 13-16 year olds We have chosen this range as out target audience because we think they are not too young but they have also not passed the age that is seen as too 'adult' for a Youth Club. From the people we asked in our targeted survey we found that they mainly between the ages of 13-16 and said that if a Youth Club was an option for them to go to then they would attend.Friday, 18 October 2013
Our Presentation
Our first presentation was to inform 'Regeneration' about out initial research ideas for our campaign.
Our presentation:
Our prezi:
Our presentation:
Our prezi:
Tuesday, 15 October 2013
Survey - Target Audince
Our second survey was aimed directly at our target audience which we decided would be teenagers. We thought teenagers would be the best target audience as we are all teenagers ourselves so can easily relate to what they want and what they need. It also means that the we will be most suited to using appropriate language and methods of promotion that we know teenagers will see.
In this survey we asked more direct questions about where people 'hung out' and spent their free time. We also asked whether they felt Baldock would benefit from having a youth club that wasn't strictly Christian and whether they would attended the youth club.
What
public places in Baldock do you normally ‘hang out’
in?
[ ]
What
services would you like to be provided for
fun?
[ ]
In this survey we asked more direct questions about where people 'hung out' and spent their free time. We also asked whether they felt Baldock would benefit from having a youth club that wasn't strictly Christian and whether they would attended the youth club.
Survey to Research Community Space
Development in Baldock: (Teens Only)
How
old are you?
0-10
11-15
16-20
How
long have you lived in Baldock?
0-5
years
6-10
years
10+
|
[ ]
Do
you feel intimidated in Baldock?
Yes
No
I
don’t know
Do
you think Baldock would benefit from new facilities such as a youth
club?
Yes
No
I
don’t know
Would
you go to a youth club if it was available?
Yes
No
I
don’t know
[ ]
What
services would you like to be provided for serious issues?
[
]
|
- We also found that the places most of the teenagers 'hung out' in were 'Costa', the park and Tesco.
- We also found out that the services the teenagers we surveyed would like to be provided for fun, included more places to sit down with friends in town, and at the park; more shops; small cinema screenings and a couple of people wanted a small skate park.
- Finally the last question asked if there were any services the teenagers would like to be provided for serious issues. The responses mainly focused around support groups for young people.
Friday, 11 October 2013
Survey - General Audience
We have created two surveys to find out what people in Baldock think of the community, how they think it could be improved and to see whether they like our idea of a new youth club. This survey was aimed at a general audience and we asked questions to find out if they agreed Baldock needed a youth club and whether they would participate in the regeneration of an area to do this.
Survey to Research Community Space Development in Baldock:(general)
How do you feel about the public
spaces in Baldock?
Very
happy
They’re
Good
Ok
Not so Great
Terrible
Are you proud to live in Baldock?
Yes
No
I don’t
know
Overall, how safe do you feel in
Baldock?
Extremely
safe
Quite
safe
Moderately
safe
Slightly
safe
Not at
all
How often do you visit the public
parks/green areas in Baldock?
All the
time
Sometimes
Not so
much
Never
How often do you attend events in
Baldock?
All the
time
Sometimes
Not so
much
Never
Is Baldock a good community to be
around?
Yes
No
I don’t
know
Do you think young people need
somewhere to go in Baldock?
Yes
No
I don’t
know
What would you put in a youth club
for teens?
Would you partake in the
regeneration of a run-down place in Baldock so teens can have somewhere new to
go?
Yes
No
I don’t
know
Is there anywhere in Baldock you
feel needs regenerating?
We gave the public options for the majority of the questions but left a couple open-ended in case they had any ideas that were dramatically different from our own.
We got a range of results from this survey, however the vast majority thought that young people did need somewhere to go, they liked the idea of setting up a youth club and were prepared to volunteer to help re-generate an area to do this.
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