Final Name and Slogan

YOUTH 4 BALDOCK;
Why this name?
 Our group chose this name because it had both the name of the town we were regenerating in it, as well as the specific target audience in it. The 4 would make it shorter and also make it more playful. It stands out, it also gives the sense of enforcing the campaign, that it is only for the youth, it is to help and provide for them in a positive way. It also shows the aim of our campaign, without having to use the word 'regeneration'. This name is also clear and straight forward, meaning there would be little confusion about it and a simple name can either not be remembered, or it is so simple, it's easily rembered, for this name, we hope that it would be the latter.

'MAKE EVERY REGENERATION COUNT';

Why this slogan?
We chose this slogan because it was catchy and it sends a simple but good message. It's clear and states the purpose of the campaign. It's making our campaign already sound successful, letting people know that this regeneration will really mean something to the community and that it'll make it a better place. We thought that it sounded quite bold and could be remembered easily, because it's simple and would stand out.

 

Why this logo?

We decided on this logo, because the colours and the images relate to our target audience. The popocorn represents any movies, or cinematic type activities, and the headphones show other activties, like listening to music or gaming, which teenagers enjoy. The green is a neutral colour, it is not stereotypical of any gender, which shows that our youth club is aimed at both genders. The paint shows creativity and looks youthful, the circle shape shows that there is contuity in being together and being a community.