Our Posters

Poster 1: Aimed at adults/parents (Georgie - Paulus Nield)

This poster was aimed at the general audience, mainly for adults, so it is still attractive to the older generation when read. It hasn't got much writing which makes it attractive to the youth club's target audience as teenagers prefer looking at pictures than they do reading too much information. Although, there is a good amount of complex language and information on the posters for any parents or adults to look at, which is why this poster has been made to suit mainly the audience of parents, but also involves teenagers. The colour green is very neutral and not stereotypical to either gender, it is also not very loud, make it easier on the eye for an older generation. Green also symbolises safety, growth and freshness, all of which our regeneration wants to prove. The text style is very cartoony, almost script like, this is because it would appeal to the younger generation and let everyone else know who we're doing this for. We use this instead of bulk standard 'times new roman' style texts. Our name, logo and slogan are all near the top and enlarged, so people know exactly who we are and what we are doing and here for. There are a range of different images from the museum, which just shows the location and the necessity of change. Using stars and a graffiti style arrow shows that we are here for young people instead of adults, stars also give the connotation of a brighter place and 'reaching for the stars' which is something we would encourage at the youth club
 
 
 


Poster 2: Aimed at teenagers -(Georgie - Paulus Nield)

This poster is aimed at our target audience of teenagers  aged 13-16 and we designed it by adding features that we thought would be attractive to them. We put in a light green background as we know that green is a very gender neutral color and the brightness of the green makes it more attractive to the target audience as it is more striking and eye catching. The green also links to our logo and we did this so that we could have a distinct house style running throughout the poster. Our fonts also add to the house style as we only used two. For the title and the subheadings we used 'Kristen ITC' as we thought that this was a very clear font but because it is a slightly child like/ handwriting style font which we thought would attract teenagers more. The font we used for the title and sub-titles is 'EDO' and we thought it was the most attractive because it has a 'graffiti' style effect which is more appealing and stereo-typical to teenagers. We have also included lots of images and a more than we included on the poster aimed at the parents of teenagers because we know that younger peoples fine images more interesting as they tend to spark their imaginations and give them a more realistic view on the campaign than plain text. We also added doodles around certain areas of the poster as this gives it more of a scrapbook and stylish effect which is very attractive. In our text we used elements of informal language such as 'hang out' and 'check us out'. We did this because we thought that the teenagers would be able to relate to it more and furthermore would find it more interesting. We also added our logo and slogan because we wanted these to be present on all of our advertising media formats as that the public can recognise it and link it to our campaign. Another feature we added was the links to our social networking sites and website. The reason we did this was because teenagers stereo-typically use facebook and twitter a lot so we thought that it would be a good idea to put it on all our media formats.

Poster 3:  - Aimed at Teenagers - (Megan Byford)

This second poster is also aimed at our target audience of teenagers and we decided to continue the use of bright colors here just as on the first poster. We wanted to try out a bright blue because we thought that it was slightly more striking than the green on the other poster. The blue is also a very pure color which we thought had quite an uplifting feel and because it's a bright blue, it also had no specific connotations to a gender. We also included two images, one of our logo so that they can recognise it on all forms of our advertising media. The other image is of the museum which is there obviously so that the public have an idea of what venue we are regenerating and so that the teenagers can be more drawn to the images and thus, the poster too. Just as on the other poster aimed at teenagers we have included doodles such as headphones and music notes which give subtle hints as to the activities that may take place at the youth club. In the text we have used the same fonts for the same reasons and have used informal language for the same reasons. We included our slogan and title/name for the same reason as the logo; because we want them to be recognise them on all our forms of advertising media. We made sure to also include our links to our website, email and social networking links so that the public can contact us if they have any questions and can also keep up to date with our upcoming events etc.