Our Leaflets

Leaflet Idea 1 - Aimed at parents (Janvi Bhalla)

 FRONT (OPENING SLIT)

INSIDE

BACK

This poster is aimed at parents of teenagers because we want to appeal to them as well as our target audience of teenagers as they can encourage their children to participate in the regeneration and then attend the youth club, but they can also help with the regeneration as they will know its benefiting their children. We have used a light blue background because it's a neutral colour and isn't a bright neon colour like the green we have used on the posters because that may put off adults. We have created a house style running through the poster by only using two fonts that are both clear to read and link to logo. For the text we have used 'Arial' because we felt it was easy to read and looked very professional and unlike on the posters where we have gone for a more childlike handwriting font due to them aiming at teenagers we wanted a more age appropriate font. The other font was the one we used for our name which is 'EDO'. We chose this font because we thought it looked the most attractive due to having a 'graffiti' style effect which is more appealing and stereotypical to teenagers. As this leaflet is aimed at parents we have a large amount of text and only a few images because we know that adults will not be out off by large amounts of reading and will want to fully understand the campaign in more detail than teenagers might. We have repeated our logo twice on the leaflet to encourage brand identity and also have our repeated twice to ensure the readers know what we want to achieve and what our campaign group stands for; our name 'Youth4Baldock' is also repeated five times throughout the leaflet. Finally on the fold out page (back) we have included all of our contact information and listed our social media sites where people can get in touch with us to find out more about the campaign or volunteer. In today's society most teenagers are on Twitter and Facebook but so are many adults so we felt it would be beneficial to have accounts on these websites as well as having our own website and giving a phone number to give readers numerous ways of contacting us. 

 

Leaflet Idea 2 - Aimed at a general audience (Megan Webster)

Front Cover 

Inside

Our second leaflet is aimed at a general audience but we have again chosen to use the light blue colour due to it being a fairly gender neutral colour and attractive to both sexes. There is a smaller amount of text on this poster as we are aiming the poster at everyone so we didn't want to have so much text that teenagers we out off reading it but we wanted enough text so that adults felt they fully understood the campaign. As on our previous leaflet our name 'Youth4Baldock' is repeated five times and both our slogan and logo are repeated twice and feature on the front cover and inside the leaflet. This all encourages brand identity and ensures that whenever someone see's any form of our media adverting they connect the name with our campaign, it also keeps a consistency within our advertising. We have also included our contact information so the public can contact us with any questions or to volunteer.

Leaflet Idea 3 - Aimed at teenagers (Megan Webster)

 

This leaflet is aimed at teenagers, our target audience, aged 13-16, it is a double sided leaflet that would be printed in A5. The leaflet is in a light blue colour on both sides as it is neutral and it will stand out to our target audience as it is bright and bold. We have used eye-catching fonts that have a “graffiti” feel to them, this is stereotypically ascociated with teenagers, and we feel it would appeal to them. We have used the same fonts and colour of the fonts throughout our campaign, both print productions and for our webpage, this will be easier for teenagers to recognise our campaign through different media platforms. On both sides of the leaflet we have added little doodles and graffiti like images. These will stand out and would attract our target audience.  Some of the doodles give ideas as to what activities would take place at the youth club. We have included lots of pictures as teenagers would find it easier to visualise the campaign and get more of an idea from it, we have added backgrounds and borders around them to make them stand out more, the pictures are also all in colour. Teenagers might be put off by large amounts of writing on the posters and leaflets, they tend to find pictures more engaging to look at. We have made sure that our logo, campaign name and slogan are included across all our media platforms as it is important for our target audience and adults to see and be able to recognise them. They always appear in the same colours and fonts. We have added sub-headings above the text so teenagers could go straight to the bi they want to read, we feel that this layout will be easier to understand.  There is a large section on the leaflet on how to get in contact with us, “Check us out”, we have included all the social networking links as teenagers tend to use social networking more, and we have also included our website, our target audience can use any of the links to find out more information about the campaign and can find out how to be more involved with it.  We can attract lots of teenagers with our campaign as we don’t just use one social networking site. We included the logos of the sites next to links so it is very clear to read.  The information on the leaflet gives you a brief but detailed summary about our campaign and what we aim to do in the future that will benefit our target audience greatly.

Social Network Links

OUR SOCIAL NETWORK LINKS

• FACEBOOK
• TWITTER

Our Posters

Poster 1: Aimed at adults/parents (Georgie - Paulus Nield)

This poster was aimed at the general audience, mainly for adults, so it is still attractive to the older generation when read. It hasn't got much writing which makes it attractive to the youth club's target audience as teenagers prefer looking at pictures than they do reading too much information. Although, there is a good amount of complex language and information on the posters for any parents or adults to look at, which is why this poster has been made to suit mainly the audience of parents, but also involves teenagers. The colour green is very neutral and not stereotypical to either gender, it is also not very loud, make it easier on the eye for an older generation. Green also symbolises safety, growth and freshness, all of which our regeneration wants to prove. The text style is very cartoony, almost script like, this is because it would appeal to the younger generation and let everyone else know who we're doing this for. We use this instead of bulk standard 'times new roman' style texts. Our name, logo and slogan are all near the top and enlarged, so people know exactly who we are and what we are doing and here for. There are a range of different images from the museum, which just shows the location and the necessity of change. Using stars and a graffiti style arrow shows that we are here for young people instead of adults, stars also give the connotation of a brighter place and 'reaching for the stars' which is something we would encourage at the youth club
 
 
 


Poster 2: Aimed at teenagers -(Georgie - Paulus Nield)

This poster is aimed at our target audience of teenagers  aged 13-16 and we designed it by adding features that we thought would be attractive to them. We put in a light green background as we know that green is a very gender neutral color and the brightness of the green makes it more attractive to the target audience as it is more striking and eye catching. The green also links to our logo and we did this so that we could have a distinct house style running throughout the poster. Our fonts also add to the house style as we only used two. For the title and the subheadings we used 'Kristen ITC' as we thought that this was a very clear font but because it is a slightly child like/ handwriting style font which we thought would attract teenagers more. The font we used for the title and sub-titles is 'EDO' and we thought it was the most attractive because it has a 'graffiti' style effect which is more appealing and stereo-typical to teenagers. We have also included lots of images and a more than we included on the poster aimed at the parents of teenagers because we know that younger peoples fine images more interesting as they tend to spark their imaginations and give them a more realistic view on the campaign than plain text. We also added doodles around certain areas of the poster as this gives it more of a scrapbook and stylish effect which is very attractive. In our text we used elements of informal language such as 'hang out' and 'check us out'. We did this because we thought that the teenagers would be able to relate to it more and furthermore would find it more interesting. We also added our logo and slogan because we wanted these to be present on all of our advertising media formats as that the public can recognise it and link it to our campaign. Another feature we added was the links to our social networking sites and website. The reason we did this was because teenagers stereo-typically use facebook and twitter a lot so we thought that it would be a good idea to put it on all our media formats.

Poster 3:  - Aimed at Teenagers - (Megan Byford)

This second poster is also aimed at our target audience of teenagers and we decided to continue the use of bright colors here just as on the first poster. We wanted to try out a bright blue because we thought that it was slightly more striking than the green on the other poster. The blue is also a very pure color which we thought had quite an uplifting feel and because it's a bright blue, it also had no specific connotations to a gender. We also included two images, one of our logo so that they can recognise it on all forms of our advertising media. The other image is of the museum which is there obviously so that the public have an idea of what venue we are regenerating and so that the teenagers can be more drawn to the images and thus, the poster too. Just as on the other poster aimed at teenagers we have included doodles such as headphones and music notes which give subtle hints as to the activities that may take place at the youth club. In the text we have used the same fonts for the same reasons and have used informal language for the same reasons. We included our slogan and title/name for the same reason as the logo; because we want them to be recognise them on all our forms of advertising media. We made sure to also include our links to our website, email and social networking links so that the public can contact us if they have any questions and can also keep up to date with our upcoming events etc.

Our Website

Our Website:  http://baldockregeneration.wix.com/baldock-regeneration

HOME PAGE: (Megan Webster)

IDEAS/BLOG PAGE: ( Janvi Bhalla)

GALLERY:  (Georgie - Paulus Nield)

LINKS/CONTACT PAGE: ( Janvi Bhalla)

Our website is in this design because it looks very creative and would appeal to our target audience. Without looking messy, it has a simple and clear design, but still has a graffiti and artistic layout. We felt this artistic layout was appropriate. because our target audience would find it appealing to the eye for them. However, as well as being a good look for teenagers, this design is also clear to parents, the links at the side are clear and the information is detailed and relevant to our campaign. The images used are all of Baldock museum and of relevant activities and pictures, such as a snooker table and a creative paint pot set. This will put emphasis on where the campaign is taking place, and what we plan for the teens that come to the club. The only other picture is our logo, which we though was important to have somewhere on the website, as it is the most recognizable thing about our campaign. 

Our Advert

We created a short documentary style film that we want to be shown in local cinemas that will get people in the local area involved with the regeneration of Baldock Museum.

https://www.youtube.com/watch?v=89gZEF0uFjk